The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands
Wang, Jessie J., Torelli, Carlos J., Lalwani, Ashok K.Volume:
107
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.10.001
Date:
February, 2020
File:
PDF, 704 KB
english, 2020