The effect of text-only versus text-and-image wine labels...

Journal of Retailing and Consumer Services 2020 / 03 Vol. 53

The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions. The mediating role of affective fluency

Jaud, David A., Melnyk, Valentyna
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Volume:
53
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.101964
Date:
March, 2020
File:
PDF, 1.25 MB
english, 2020
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