Just print it! The effects of self-printing a product on consumers’ product evaluations and perceived ownership
Wiecek, Annika, Wentzel, Daniel, Erkin, ArasLanguage:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-019-00700-7
Date:
October, 2019
File:
PDF, 666 KB
english, 2019