Predicting brand equity by text-analyzing annual reports

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International Journal of Market Research 2019 / 11

Predicting brand equity by text-analyzing annual reports

Huang, Chun-Yao, Liu, Ping-Yu, Xie, Shao-Ming
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Language:
english
Journal:
International Journal of Market Research
DOI:
10.1177/1470785319883201
Date:
November, 2019
File:
PDF, 551 KB
english, 2019
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