Guess Who Buys Cheap? The effect of consumers’ goal...

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Journal of Consumer Psychology 2019 / 11

Guess Who Buys Cheap? The effect of consumers’ goal orientation on product preference

Choi, Woo Jin, Sun, Haoying, Liu, Yan (Lucy), Chen, Haipeng (Allan)
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Language:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1002/jcpy.1148
Date:
November, 2019
File:
PDF, 1.17 MB
english, 2019
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