The impact of value co-creation on satisfaction and...

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Total Quality Management & Business Excellence 2019 / 11

The impact of value co-creation on satisfaction and loyalty: the moderating effect of price fairness (empirical study of automobile customers in Ghana)

Opata, Christian Narh, Xiao, Wen, Nusenu, Angela Abena, Tetteh, Stephen, Asante Boadi, Evans
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Language:
english
Journal:
Total Quality Management & Business Excellence
DOI:
10.1080/14783363.2019.1684189
Date:
November, 2019
File:
PDF, 657 KB
english, 2019
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