Fundraising September 15, 2024 – October 1, 2024 About fundraising

The impact of celebrity endorsement in cause related...

  • Main
  • 2019 / 11
  • The impact of celebrity endorsement in cause related...

The impact of celebrity endorsement in cause related marketing campaigns on audiences’ behavioral intentions: Egypt case

Tantawi, Passent, Sadek, Heba
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
International Review on Public and Nonprofit Marketing
DOI:
10.1007/s12208-019-00231-5
Date:
November, 2019
File:
PDF, 463 KB
english, 2019
Conversion to is in progress
Conversion to is failed