Product touch in the real and digital world: How do...

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Product touch in the real and digital world: How do consumers react?

Pino, Giovanni, Amatulli, Cesare, Nataraajan, Rajan, De Angelis, Matteo, Peluso, Alessandro M., Guido, Gianluigi
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.10.002
Date:
October, 2019
File:
PDF, 605 KB
english, 2019
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