The impact of value-related crises on price and...

Journal of the Academy of Marketing Science 2019 / 11

The impact of value-related crises on price and product-performance elasticities

Kübler, Raoul V., Langmaack, Michael, Albers, Sönke, Hoyer, Wayne D.
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-019-00702-5
Date:
November, 2019
File:
PDF, 783 KB
english, 2019
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