Reverse innovation: a conceptual framework

Journal of the Academy of Marketing Science 2019 / 11

Reverse innovation: a conceptual framework

Malodia, Suresh, Gupta, Shaphali, Jaiswal, Anand Kumar
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Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-019-00703-4
Date:
November, 2019
File:
PDF, 709 KB
english, 2019
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