Testing the Effectiveness of Alternative Foot-in-the-Door...

Journal of Marketing Research 1980 / 08 Vol. 17; Iss. 3

Testing the Effectiveness of Alternative Foot-in-the-Door Manipulations

Hansen, Robert A., Robinson, Larry M.
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Volume:
17
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378001700309
Date:
August, 1980
File:
PDF, 1.12 MB
english, 1980
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