Does the direction of offshoring matter? Comparison of...

  • Main
  • 2019 / 09
  • Does the direction of offshoring matter? Comparison of...

Does the direction of offshoring matter? Comparison of downward and upward offshoring strategies in changing consumers’ brand perception by brand tiers

Woo, Hongjoo, Jin, Byoungho “Ellie”, Papadopoulos, Nicolas
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
The Journal of The Textile Institute
DOI:
10.1080/00405000.2019.1662875
Date:
September, 2019
File:
PDF, 1.37 MB
english, 2019
Conversion to is in progress
Conversion to is failed