Does the direction of offshoring matter? Comparison of downward and upward offshoring strategies in changing consumers’ brand perception by brand tiers
Woo, Hongjoo, Jin, Byoungho “Ellie”, Papadopoulos, NicolasLanguage:
english
Journal:
The Journal of The Textile Institute
DOI:
10.1080/00405000.2019.1662875
Date:
September, 2019
File:
PDF, 1.37 MB
english, 2019