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A Study on Factors Affecting Purchase Decision Based on Awareness, Affordability, Adoptability and Availability of FMCG products in Rural India
Siddiqui, Mohd Shuaib, Alam, Aftab, Haroon Siddiqui, JazibaVolume:
6
Year:
2017
Journal:
Journal of Accounting & Marketing
DOI:
10.4172/2168-9601.1000236
File:
PDF, 289 KB
2017