Nostalgia beats the wow-effect: Inspiration, awe and...

Journal of Retailing and Consumer Services 2020 / 03 Vol. 53

Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing

Hinsch, Chris, Felix, Reto, Rauschnabel, Philipp A.
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Volume:
53
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.101987
Date:
March, 2020
File:
PDF, 1.00 MB
english, 2020
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