Leveraging Textual Paralanguage and Consumer-brand...

Journal of Interactive Advertising 2019 / 11

Leveraging Textual Paralanguage and Consumer-brand Relationships for More Relatable Online Brand Communication: A Social Presence Approach

L. Hayes, Jameson, Britt, Brian, Applequist, Janelle, Ramirez, Artemio, Hill, Jayme
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Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2019.1691093
Date:
November, 2019
File:
PDF, 684 KB
english, 2019
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