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Intentional Cannibalization, Radical Innovation, and Performance: A Comparison of Chinese and Western Enterprises in China
Samiee, Saeed, Sääksjärvi, Maria, Harmancioǧlu, Nükhet, Hultink, Erik JanLanguage:
english
Journal:
Journal of International Marketing
DOI:
10.1177/1069031X19866832
Date:
November, 2019
File:
PDF, 456 KB
english, 2019