Box office performance: Influence of online word-of-mouth on consumers’ motivations to watch movies
Yu, Kuo-Ting, Lu, Hsi-Peng, Chin, Chih-Yu, Jhou, Yu-ShiuanVolume:
47
Language:
english
Journal:
Social Behavior and Personality: an international journal
DOI:
10.2224/sbp.8162
Date:
October, 2019
File:
PDF, 14.87 MB
english, 2019