Box office performance: Influence of online word-of-mouth...

Box office performance: Influence of online word-of-mouth on consumers’ motivations to watch movies

Yu, Kuo-Ting, Lu, Hsi-Peng, Chin, Chih-Yu, Jhou, Yu-Shiuan
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Volume:
47
Language:
english
Journal:
Social Behavior and Personality: an international journal
DOI:
10.2224/sbp.8162
Date:
October, 2019
File:
PDF, 14.87 MB
english, 2019
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