The Impact of Brand Quality on Shareholder Wealth

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The Impact of Brand Quality on Shareholder Wealth

Bharadwaj, Sundar, Tuli, Kapil R., Bonfrer, Andre
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Year:
2011
Journal:
SSRN Electronic Journal
DOI:
10.2139/ssrn.1843503
File:
PDF, 624 KB
2011
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