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Place Branding and Public Diplomacy 2019 / 11

Country brand personality of Brazil: a hindsight of Aaker’s theory

Gondim Mariutti, Fabiana, de Moura Engracia Giraldi, Janaina
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Language:
english
Journal:
Place Branding and Public Diplomacy
DOI:
10.1057/s41254-019-00153-3
Date:
November, 2019
File:
PDF, 933 KB
english, 2019
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