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Marketing Plans for Services (A Complete Guide) || Marketing planning Phase Two: the situation review (Part 2)
McDonald, Malcolm, Frow, Pennie, Payne, AdrianVolume:
10.1002/97
Year:
2012
Language:
english
DOI:
10.1002/9781119207306.ch7
File:
PDF, 1.08 MB
english, 2012