Open Collaboration as Marketing Transformation Strategy in...

Open Collaboration as Marketing Transformation Strategy in Online Markets: The Case of the Fashion Sector

Lorenzo-Romero, Carlota, Cordente-Rodríguez, María, Alarcón-del-Amo, María-del-Carmen
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Volume:
8
Language:
english
Journal:
Resources
DOI:
10.3390/resources8040167
Date:
October, 2019
File:
PDF, 1.28 MB
english, 2019
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