![](/img/cover-not-exists.png)
[Advances in Theory and Practice of Emerging Markets] Digital and Social Media Marketing (Emerging Applications and Theoretical Development) || Developing a Research Instrument to Study the Impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping
Rana, Nripendra P., Slade, Emma L., Sahu, Ganesh P., Kizgin, Hatice, Singh, Nitish, Dey, Bidit, Gutierrez, Anabel, Dwivedi, Yogesh K.Volume:
10.1007/97
Year:
2020
DOI:
10.1007/978-3-030-24374-6_5
File:
PDF, 266 KB
2020