Drivers of brand community engagement

Journal of Retailing and Consumer Services 2019 / 11

Drivers of brand community engagement

Kumar, Jitender, Kumar, Vikas
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Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.101949
Date:
November, 2019
File:
PDF, 759 KB
english, 2019
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