The Myth of Targeting Small, But Loyal Niche Audiences

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The Myth of Targeting Small, But Loyal Niche Audiences

Taneja, Harsh
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Language:
english
Journal:
Journal of Advertising Research
DOI:
10.2501/JAR-2019-037
Date:
October, 2019
File:
PDF, 437 KB
english, 2019
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