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Traveling to your match? Assessing the predictive potential of Plog’s travel personality in destination marketing
Kim, Hany, Yilmaz, Semih, Choe, YeongbaeVolume:
36
Journal:
Journal of Travel & Tourism Marketing
DOI:
10.1080/10548408.2019.1683485
Date:
November, 2019
File:
PDF, 1.46 MB
2019