Targeting Prospective Customers: Robustness of...

Management Science 2019 / 11

Targeting Prospective Customers: Robustness of Machine-Learning Methods to Typical Data Challenges

Simester, Duncan, Timoshenko, Artem, Zoumpoulis, Spyros I.
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Journal:
Management Science
DOI:
10.1287/mnsc.2019.3308
Date:
November, 2019
File:
PDF, 1.40 MB
2019
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