Does the global vs. local scope matter? Contingencies of...

Journal of Business Research 2020 / 01 Vol. 108

Does the global vs. local scope matter? Contingencies of cause-related marketing in a developed market

Wei, Shuqin, Ang, Tyson, Liou, Ru-Shiun
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Volume:
108
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.11.018
Date:
January, 2020
File:
PDF, 1.69 MB
english, 2020
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