Cause-related marketing in online environment: the role of...

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International Review on Public and Nonprofit Marketing 2019 / 11

Cause-related marketing in online environment: the role of brand-cause fit, perceived value, and trust

e Silva, Susana Costa, Duarte, Paulo, Machado, Joana César, Martins, Carla
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Language:
english
Journal:
International Review on Public and Nonprofit Marketing
DOI:
10.1007/s12208-019-00237-z
Date:
November, 2019
File:
PDF, 761 KB
english, 2019
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