Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization
Karanika, Katerina, Hogg, Margaret K.Volume:
109
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.10.005
Date:
March, 2020
File:
PDF, 387 KB
english, 2020