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Moderating Loss Aversion: Loss Aversion Has Moderators, But Reports of its Death are Greatly Exaggerated
Mrkva, Kellen, Johnson, Eric J., Gächter, Simon, Herrmann, AndreasLanguage:
english
Journal:
Journal of Consumer Psychology
DOI:
10.1002/jcpy.1156
Date:
December, 2019
File:
PDF, 22.85 MB
english, 2019