Marketing capabilities and innovation. How do they affect...

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Psychology and Marketing 2019 / 12

Marketing capabilities and innovation. How do they affect the financial results of hotels?

Revilla‐Camacho, María‐Ángeles, Palacios‐Florencio, Beatriz, Garzón, Dolores, Prado‐Román, Camilo
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Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21316
Date:
December, 2019
File:
PDF, 728 KB
english, 2019
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