Wroe Alderson

Journal of Marketing 1966 / 01 Vol. 30; Iss. 1

Wroe Alderson

Wright, John S., Smith, Wendell R.

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Volume:

30

Language:

english

Journal:

Journal of Marketing

DOI:

10.1177/002224296603000115

Date:

January, 1966

File:

PDF, 218 KB

english, 1966

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