Forecasting the Impact of Socioeconomic and Demographic...

Journal of Marketing Research 1985 / 11 Vol. 22; Iss. 4

Forecasting the Impact of Socioeconomic and Demographic Change on Product Demand

Mccann, John M., Reibstein, David J.
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Volume:
22
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224378502200406
Date:
November, 1985
File:
PDF, 1.12 MB
english, 1985
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