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Book Review: MCA+. Morristown
Stem, Donald E., Wiley, James B., Gardner, Meryl P., Coughlan, Anne T., Howell, Roy D., Green, Paul E.Volume:
29
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1177/002224379202900409
Date:
November, 1992
File:
PDF, 727 KB
english, 1992