Brand switching and consumer identification with brands in...

Journal of Consumer Behaviour 2019 / 11 Vol. 18; Iss. 6

Brand switching and consumer identification with brands in the smartphones industry

Appiah, Dominic, Ozuem, Wilson, Howell, Kerry E., Lancaster, Geoff
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Volume:
18
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1785
Date:
November, 2019
File:
PDF, 242 KB
english, 2019
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