Effect of consumer innovativeness on new product purchase...

Cogent Business & Management 2019 / 11 Vol. 6; Iss. 1

Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value

Al-Jundi, Salem A., Shuhaiber, Ahmed, Augustine, Reshmi, Wright, Len Tiu
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Volume:
6
Language:
english
Journal:
Cogent Business & Management
DOI:
10.1080/23311975.2019.1698849
Date:
November, 2019
File:
PDF, 1.22 MB
english, 2019
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