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Critical Condition: People Don’t Dislike a Corporate Experiment More Than They Dislike Its Worst Condition
Mislavsky, Robert, Dietvorst, Berkeley, Simonsohn, UriLanguage:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2019.1166
Date:
December, 2019
File:
PDF, 1005 KB
english, 2019