Exploring social media users' behaviour based on electronic...

Exploring social media users' behaviour based on electronic word-of-mouth: a multivariate analysis

Mishra, Sita
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Volume:
4
Year:
2018
Language:
english
Journal:
International Journal of Business Forecasting and Marketing Intelligence
DOI:
10.1504/IJBFMI.2018.092790
File:
PDF, 249 KB
english, 2018
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