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The Impact of Over-the-Counter Switches on the Product Life Cycles of 15 Pharmaceutical Products in Sweden
Bergström, Reinhold, Höög, StefanVolume:
9
Language:
english
Journal:
Journal of Pharmaceutical Marketing & Management
DOI:
10.3109/J058v09n02_03
Date:
January, 1994
File:
PDF, 1.20 MB
english, 1994