Empirical Evidence on the Value Relevance of Brand Values...

International Business Research 2018 / 01 Vol. 11; Iss. 2

Empirical Evidence on the Value Relevance of Brand Values across Countries

Dicuonzo, Grazia, Perrone, Andrea, Dell'Atti, Vittorio
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Volume:
11
Language:
english
Journal:
International Business Research
DOI:
10.5539/ibr.v11n2p197
Date:
January, 2018
File:
PDF, 350 KB
english, 2018
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