Facts-up-front: should food companies follow the FDA or...

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Marketing Letters 2019 / 11

Facts-up-front: should food companies follow the FDA or industry label format? The effects of combining virtue and vice information on consumer evaluations

Zlatevska, Natalina, Chowdhury, Rafi M. M. I., Tam, Leona, Holden, Stephen
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Journal:
Marketing Letters
DOI:
10.1007/s11002-019-09504-9
Date:
November, 2019
File:
PDF, 394 KB
2019
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