Consumer experiences of virtual reality: Insights from VR...

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Journal of Business Research 2019 / 11

Consumer experiences of virtual reality: Insights from VR luxury brand fashion shows

Jung, Jaesuk, Yu, Jihye, Seo, Yuri, Ko, Eunju
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Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.10.038
Date:
November, 2019
File:
PDF, 1016 KB
2019
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