Legitimacy and sincerity as leveraging factors in social sponsorship: an experimental investigation
d’Astous, Alain, Carrillat, François Anthony, Przybysz, AudreyJournal:
International Journal of Advertising
DOI:
10.1080/02650487.2019.1672327
Date:
October, 2019
File:
PDF, 1.62 MB
2019