The Brand Value Continuum: Countering Co-destruction of...

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Journal of Travel Research 2019 / 11

The Brand Value Continuum: Countering Co-destruction of Destination Branding in Social Media through Storytelling

Lund, Niels Frederik, Scarles, Caroline, Cohen, Scott A.
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Journal:
Journal of Travel Research
DOI:
10.1177/0047287519887234
Date:
November, 2019
File:
PDF, 1.14 MB
2019
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