Do brand micro-blogs entities’ interactivity enhance...

  • Main
  • 2019 / 12
  • Do brand micro-blogs entities’ interactivity enhance...
Asian Business & Management 2019 / 12

Do brand micro-blogs entities’ interactivity enhance customer’s brand resonance? Evidence from China

Zhao, Haichuan, Cheng, Xian, Wang, Xingyuan, Qin, Chunqing
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Journal:
Asian Business & Management
DOI:
10.1057/s41291-019-00095-x
Date:
December, 2019
File:
PDF, 820 KB
2019
Conversion to is in progress
Conversion to is failed