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Do brand micro-blogs entities’ interactivity enhance customer’s brand resonance? Evidence from China
Zhao, Haichuan, Cheng, Xian, Wang, Xingyuan, Qin, ChunqingJournal:
Asian Business & Management
DOI:
10.1057/s41291-019-00095-x
Date:
December, 2019
File:
PDF, 820 KB
2019