The low effect of perceived risk in the relation between...

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The low effect of perceived risk in the relation between hedonic values and purchase intention

Arruda Filho, Emílio José Montero, Simões, Júnio De Souza, De Muylder, Cristiana Fernandes
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Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2019.1697725
Date:
December, 2019
File:
PDF, 2.11 MB
2019
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