The low effect of perceived risk in the relation between hedonic values and purchase intention
Arruda Filho, Emílio José Montero, Simões, Júnio De Souza, De Muylder, Cristiana FernandesJournal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2019.1697725
Date:
December, 2019
File:
PDF, 2.11 MB
2019