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Journal of Hospitality Marketing & Management 2019 / 11

Impacts of consumers’ beliefs, desires and emotions on their impulse buying behavior: application of an integrated model of belief-desire theory of emotion

Yi, Sungpo, Jai, Tun-Min (Catherine)
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Journal:
Journal of Hospitality Marketing & Management
DOI:
10.1080/19368623.2020.1692267
Date:
November, 2019
File:
PDF, 1.83 MB
2019
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