Sneaking the dark side of brand engagement into Instagram: The dual theory of passion
Okazaki, Shintaro, Schuberth, Florian, Tagashira, Takumi, Andrade, VictoriaJournal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2019.11.028
Date:
December, 2019
File:
PDF, 1.12 MB
2019