An exploration of celebrity business ventures and their appeal to fans and non-fans
Teng, Weichen, Su, Yaohua, Liao, Tien-Tien, Wei, Cang-LiangVolume:
54
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2019.102004
Date:
May, 2020
File:
PDF, 530 KB
2020