Why Might Organic Labels Fail to Influence Consumer...

Journal of Consumer Policy 2012 / 03 Vol. 35; Iss. 1

Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects

Fabrice Larceneux, Florence Benoit-Moreau, Valérie Renaudin
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Volume:
35
Language:
english
Pages:
20
DOI:
10.1007/s10603-011-9186-1
Date:
March, 2012
File:
PDF, 521 KB
english, 2012
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